Health tech major Beurer India on expansion mode with Sourav Ganguly as brand ambassador

The company announced that they would be launching Blood Glucose Monitor Device which would be Made in India and would targets at transforming diabetes management.

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Beurer IndiaBeurer IndiaBeurer India, a subsidiary of German-based health and wellness technology major Beurer Gmbh, has announced the Indian cricketer and former captain Sourav Ganguly as its brand ambassador.

With Ganguly on board, Beurer India said it eyes to achieve Rs 500 crore turnover in the future.

Announcing Ganguly as the company’s brand face, Salil V.S. Managing Director and CEO of Beurer India said the company has already penetrated into the Indian market with its products like Nebulizer and other wellness products.

Currently the company’s turnover stands at Rs 50 crore and it will doubled to Rs 100 crore in 2024-25.

Our products are sold through around 30,000 outlets across the country in the direct and indirect mode mostly in Tier 1 and Tier II cities.

He also said, Now Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers.”

Sourav Ganguly, speaking about his new role, expressed his enthusiasm for promoting accurate diagnosis and helping them to lead a healthier lifestyle among his fans and the wider public.”

“Health and well-being” have always been close to my heart, and I am excited to contribute to Beurer;’s mission to improve health outcomes in India,” Ganguly added.

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Stanley Joseph, Director of Beurer India, said “Our aim is to introduce innovative and quality products that not only meet but exceed the health monitoring requirements of our consumers.”

As part of its expansion strategy, he said Beurer India is intensifying its make in India programme to tailor its health monitoring devices to the needs of the Indian market that would come with precision.

Rohit Saini, Director Sales & Marketing – India & Subcontinental, Beurer India said the company’s range of products includes medical devices such as blood pressure monitors and nebulizers, therapy equipment like infrared lights for pain management and wellness products including smart scales and flexile heating among others.

Beurer India has a production facility in Mumbai where it produces its products for the Indian market.

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