Sanitary napkins segment accounts for largest share of feminine hygiene products

Survey says disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe

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WomanhygieneA latest survey has claimed that sanitary napkins segment accounted for largest share of feminine hygiene products in 2019.

According to the new market research report ‘Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) – Global Forecast to 2025’, published by MarketsandMarkets, the disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe.

It said the Feminine Hygiene Products Market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8 per cent during the forecast period 2020 to 2025.

As per the report, the market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.

By nature, the disposable segment accounted for the largest market share in 2019, the report said and added that feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment.

“In the last few decades, disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe,” it said.

Products such as full-sized sanitary napkins or towels both for use during menstruation, internal tampons, and panty shields, which can protect undergarments from spotting, light menstrual flow or vaginal discharge and maintain cleanliness.

High awareness

The large share of the disposable segment, it said, can be attributed to the high awareness and usage of these disposable feminine hygiene products.

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The sanitary napkins segment accounted for the largest market share in 2019. This can be attributed to their increased awareness compared to other feminine hygiene products and easy availability.

Another insight from the report is that Asia Pacific accounted for the largest share of the Feminine Hygiene Products Market in 2019.

The countries considered for study are India, China, Japan, Indonesia, Malaysia, and Thailand.

(With inputs from The OnLook News Research Bureau)

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