AR becomes important part of beauty industry: Analysis

Technology has been increasingly used in all areas of our lives, including the beauty and makeup that many people involved every day


ARAs per the analysis of foreign media, AR has become an important part of the beauty industry. Lately AR technology has been increasingly used in all areas of our lives, including the beauty and makeup that many people involved every day.

In the times of rapid technological development, the cosmetics industry is also constantly making intelligent innovations.

From artificial intelligence to augmented reality technology, cutting-edge technology has been widely used in the design and production of cosmetics.

Augmented Reality (AR) technology ingeniously integrates virtual information with the real world. It makes use a variety of technical methods such as multimedia, 3D modeling, real-time tracking and registration, intelligent interaction, and sensing. Computer-generated texts, images, three-dimensional models, music, videos, and other virtual information are simulated and applied to the real world.

The two kinds of information complement each other, thus realizing the “enhancement” of the real world.

According to Flipclutch Research, AR technology can recognize moving faces and can directly and realistically present makeup effects, making users look more energetic. At least for those who do a lot of Face Time and conference calls, this will meet their needs.

Innovation in beauty biz

Chinese and foreign beauty companies did not stop development due to the emergence of thecoronavirus. Instead, they seized the opportunity to creatively continue to innovate in the beauty industry, it said.

“For example, some foreign companies have developed AR makeup mirrors based on the peculiarities of wearing masks during the COVID-19 pandemic. Consumers can easily try makeup without taking off their masks, which is a pleasant surprise.”

For instance, WIMI, as a holographic AR company listed on Nasdaq, is also constantly researching, and developing in the holographic AR field. Its business covers multiple links of the Hologram AR technology, including Hologram computer visual AI synthesis, Hologram visual presentation.

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Experts look forward to the gradual development of AR in the field of beauty and cosmetics. With this development, the importance of AR in beauty will gradually increase, said the research report.

(With inputs from The OnLook News Research Bureau)

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